History

In the second half of the 19th century, the people of Munich gradually discovered the recreational value of the Alpine foothills. The railway took the city dwellers south; from 1869, for example, day trippers could travel directly from Munich via Holzkirchen to the Schliersee lake. But Bayrischzell, the small, sleepy mountain village at the foot of the Wendelstein mountain, remained quite isolated. Around 1900, the municipality reported a maximum of ten summer visitors per year.

In 1911, the time had finally come. After the municipality had demanded connection to the rail network for more than four decades, the state local railway extended the line across the western shore of the Schliersee lake to Bayrischzell. A year later, the Alpenrose was built right next to the train station; in the same year, construction of the Wendelstein cog railway began. Tourism boomed, and in 1913 and 1914, more than 22,000 overnight stays were already recorded.

After the end of the First World War, the number of holidaymakers quickly rose again. In 1921/22, 2,700 guests accounted for 70,000 overnight stays. However, the outbreak of the Second World War marked a turning point. The Alpenrose was converted into a military hospital between 1940 and 1945.

The 1950s, the time of recovery and the economic miracle. Holidaymakers returned, and at the beginning of the decade, the municipality registered 120,000 overnight stays in 1950 and 1951. The Alpenrose also blossomed in new splendor, and the tea dance events on weekends were very popular in the following years and decades, with guests traveling from as far away as Munich and queuing up on the street due to the large crowds.

A newspaper advertisement in the Süddeutsche Zeitung in 1975. The hotel advertises, among other things, with cozy guest rooms, its own butchery and very nice guest rooms.

From the 1980s onwards, times became difficult for the Alpenrose. Many changes of tenant and temporary vacancies made it difficult to manage the hotel in a structured manner with continuity at a high level.

With the takeover of the Alpenrose during ongoing operations, the hotel was revived. The new owners successively modernized the entire inventory, including the rooms, the staircase and the restaurant.

Six new rooms were created in the rooms of the old operations manager’s apartment in the attic – some with exposed roof beams.

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The new spa and wellness area, including a sauna, moved into the former cold storage rooms of the outbuilding.

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Our Alpenrose is to become bigger and even more beautiful. In the spring of this year, excavation began for our new building, which will offer our guests 22 further spacious double rooms and a 60 square meter suite on the west side of the old main building.